7/31/2023 What is an appeal to an emotion and one appeal to reason in l'amour uses in the eternal frontierRead Now![]() Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible."Įthos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity. The first kind depends on the personal character of the speaker the second on putting the audience into a certain frame of mind the third on the proof, or apparent proof, provided by the words of the speech itself. ![]() "Of the modes of persuasion furnished by the spoken word there are three kinds. Aristotle used these three terms to explain how rhetoric works:
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